.2Performant, a Romanian technology and partner advertising and marketing services company, introduced on Monday, September 9, at the Bucharest Stock Exchange, that it intends to acquire the Profitshare associate networks in Romania and also Bulgaria from Transformation Advertising. Simultaneously, Dante International, the owner of eMAG, are going to end up being an investor in 2Performant.On September 6, 2Performant’s Panel of Supervisors ended an initial deal to get the Profitshare.ro and also Profitshare.bg partner systems possessed through Sale Advertising And Marketing S.R.L. and also Transformation Advertising And Marketing EOOD.
The deal outlines the concepts of the deal as well as is not lawfully binding, corresponding to the provider push cited by Economedia.The operation entails the transfer of the Profitshare organization lines coming from Sale Advertising and marketing S.R.L. as well as Sale Marketing EOOD (as sellers) to 2Performant (as the buyer). Dante International S.A.
(majority shareholder of Sale Advertising S.R.L.) are going to become part of the business transactions agreement as a guarantor.” The moment the Profitshare transaction is actually completed, our experts will certainly broaden our existing ability and also expand our customer portfolio in both Romania and also Bulgaria. Our team still possess a handful of crucial actions to accomplish, however I am actually confident that the teams involved in the purchase on both sides will take care of to complete them properly. Our experts are going to introduce our post-acquisition plannings after completing the purchase according to the ultimate arrangement,” stated Dorin Boerescu, Chief Executive Officer as well as Founder of 2Performant Network.The purchase rate is actually RON 4.3 thousand, as well as are going to be paid 55% in cash and also 45% in 2Performant portions via a capital boost..” 2Performant is actually a younger and dynamic provider with worths that reverberate along with us.
We expect that, after the deal is actually wrapped up, the Profitshare organization incorporated along with 2Performant is going to deliver higher market value to its own customers,” said Tudor Manea, General Manager of Dante International SA.2Performant also keeps in mind that numerous actions stay to complete and also finalize the purchase, such as the effective fulfillment of the as a result of carefulness study by 2Performant.Profitshare was introduced in 2012 and also presently has a portfolio of 250 partner systems (consisting of the eMAG team) in Romania and Bulgaria.radu@romania-insider.com.( Photograph source: the business).